Crossing the chasm marketing and selling high tech products to mainstream customers geoffrey a moore regis mckenna on amazoncom free shipping on qualifying offers crossing the chasm marketing and selling high tech products to mainstream customers. This is my second time through this canonical tech marketing book the book explains the keys to bringing new tech to market in particular the ideas of narrowing to a nitche and assembling a whole product when crossing the chasm this helps mainstream customers buy as they see a product as a market leader. A very good book about transitioning between marketing and selling from early adopters to mainstream customers this transition is called chasm as it doesnt happen smoothly there need to be fundamental changes how the company markets and sells its product mainstream customers need other mainstream customers to recommend your product. Crossing the chasm marketing and selling high tech products to mainstream customers or simply crossing the chasm 1991 revised 1999 and 2014 is a marketing book by geoffrey a moore that focuses on the specifics of marketing high tech products during the early start up period. The bible for bringing cutting edge products to larger markets now revised and updated with new insights into the realities of high tech marketing in crossing the chasm geoffrey a moore shows that in the technology adoption life cycle which begins with innovators and moves to early adopters early majority late majority and laggards
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